Commercial and Industrial Infrastructure Solutions

Perich Constructions

Perich Constructions is a young company, having been around just five years thus far, and yet it has worked with giants in the petroleum industry like Caltex, and companies such as Woolworths and 7-11. The team is quickly garnering a stellar reputation as a commercial and industrial infrastructure solution provider…

Servicing Sydney Metro and regional NSW, Perich Constructions designs, constructs and manages the evolution of architecturally designed schools, churches, service stations, sporting facilities, office blocks, community centres, retail facilities and medical centres.

Daren Perich, the company’s founder and Managing Director, worked in a similar industry when he launched Perich Construction in 2008. Perich has made good use of its existing relationships with corporate clients, building on its solid reputation. The good work it had done for its smaller clients in the petroleum industry, for instance, is what led to Perich securing the significant Caltex contract.

The business has grown based on the vision of its founder, and the company is now highly recognized within the retail and petroleum sectors. Two years ago the team completed a series of roll-outs with 7-11, further raising its profile, and after 7-11 purchased Mobil, Perich Constructions was contracted to re-brand 50 of its 300 new locations.

Perich Constructions offers a different approach to the conventional management style adopted by many construction companies. Perich owns and operates a significant portion of the plant and equipment used on its projects. “It enables us to retain control,” Mr Perich explains. “We are reducing the number of sub contract trades, and are handling more in-house.” Typically a building contractor sub-contracts every portion of a given job and manages those contractors; at Perich, investing in its own materials and employees has led to great savings for the company. “It saves us money and improves our overall company efficiency,” says Mr Perich. “We do all the civil works on site. It can be difficult to get contractors in for a reasonable price, and we also reduce risk by taking responsibility for our own projects.” Not only does this separate Perich Constructions from the rest of the pack, it simultaneously maintains client confidence and satisfies client expectations of the company.

Internally, the company aims to treat its staff and clients like family, which helps cultivate a positive atmosphere and repeat business. This approach is rooted in the company’s culture and philosophy. “We have a similar mould of people that replicate my vision and the majority of our clients become good friends,” shares Mr Perich. “When everyone is comfortable and friendly, a healthy business environment is maintained, which is the key formula for success.”

The familial culture at Perich starts with its employees. ”I hire people based on their interpersonal skills more so than their skill sets. That is a secret of mine,” explains Mr Perich. “I guess it is a bit of an old school trait that I was taught and was brought up knowing that having good people surround you can provide some pretty amazing results. Our team has proven that time and time again. The skill set to me is not at the highest priority. I believe that if you’ve got it inside, then you can learn the rest as you go along.”

The company’s employees are continually praised for their interpersonal skills that endear them to clients. Mr Perich’s vision places communication, understanding and familiarity with key personnel at the top of his list of priorities on site. He believes that to pick up the phone as opposed to sending an e-mail is a better way to get to the bottom of things. “There will inevitably be issues in construction. By streamlining and acting proactively, we eliminate problems which in turn helps us to perform efficiently and sets the right tone for a smooth and easy ride for the client and for us.”

While the niche that Perich has secured in the petroleum industry has been a major boon, these resource markets can provide sporadic work. In order to maintain a stable workflow, the company has branched out into a number of different sectors and markets. It has ventured into aged care, education, government, child care facilities, and hospitals. These markets fit well with the team’s diverse skill sets and Daren’s vision. He is not trying to conquer the world, he says; he simply wants to maintain a certain amount of business in order to retain his talented players.

“Our team has spent a lot of time together building up good relations and skills. We have been approached by KFC based on recommendations from some of our existing clients. We are also continuing to progress with another client of ours called The Water Factory, which is now being re-branded as Flow Systems. It is a water treatment infrastructure provider,” Mr Perich explains. Perich Constructions is this company’s exclusive builder and this business is continuing to grow. These offshoots from the petroleum sector, which encompasses 70 per cent of Perich’s business, are important as vehicles for growth, empowering the company and enabling it to maintain its competent workforce.

A testament to Perich’s recognised work can be seen through one of its most difficult and challenging projects. Caltex needed renovations on major service centres on three freeways leading to Newcastle; “they wanted to do a major re-vamp by shutting down the sites whilst maintaining operations of the service centre on four different sites,” explains Mr Perich. “On the Northbound site was a petrol station and truck stop, with its mirror image on the south side.” The challenge was to maintain operations while the team had to demolish all the buildings and rebuild. It also had to be done in a speedy timeframe without disrupting the client’s business. Perich came up with an innovative plan, was awarded the project and managed to complete the work in just 14 weeks.

“It was an unheard of scenario and we made it run smoothly, getting some pretty good accolades from the upper management of Caltex in appreciation for putting a big effort into making one of their biggest and busiest sites remodelled in record time,” says Mr Perich. Nonetheless, construction is a very competitive business and Mr Perich notes that despite these victories, his company still has to vie for each job and prove itself over and over again. “At the end of the day we are a known entity and it is good to be in that position, but you are always having to prove yourself and re-invent some of your approach.”

Perich Constructions is continually keeping updated and moving toward technologies that can help the team to improve efficiencies. When used properly, technology can play a big role in saving time and money. Conversely, frivolous and inefficient use of technology can lead to financial and scheduling losses, a reality which provoked Perich into developing a monitoring tool where streamlined reporting from sites is fed back into a cost control database. The company is also utilising a document management system within its IT department, where everyone can access the data on projects. The control point eliminates the need for a lot of drawings, hard copies, e-mails and other cumbersome forms of communication.

To be sure, Perich Constructions is a success story within the markets it serves. In today’s world of advanced technology, interpersonal communication somehow feels like a lost art. Yet Daren Perich is reinvigorating his business by fostering that art among his skilled team of workers, and this is endearing Perich Construction to its clients. In order to keep his key players, the company has to grow, and is doing just that by branching out into different markets. This company is setting records and still maintaining a sense of professionalism that is the envy of its competition.

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July 16, 2020, 9:13 AM AEST